To be ‘adrift’ is to be floating without steering, not anchored or moored.

We believe that new experiences and insights can lead to profound and positive change in a person.

The purpose of adrift is to inspire women to move beyond their daily habits, travel more and cultivate their creativity.

On this site, we feature travel and lifestyle reviews and conversations with women from all over the world who have at times found themselves on a road unforeseen.

Partner with us

At adrift, we work directly with lifestyle brands across the travel, interiors and hospitality industries and connect them to women searching for more –  something special, something unique.

We work with brands we admire who, like us, want to connect women to new experiences and products via unique content. Our work has been published in lifestyle and luxury publications, and here on the website, so please get in touch if you would like to work with us.

Founder Heidi Mortlock (M.A in Journalism) is an Australian writer and journalist who also has over twelve years’ experience working in marketing and editorial for global brands while living in Sydney, London, San Francisco and Amsterdam. Heidi’s work has been published on a range of topics, including travel, restaurants & bars, architecture, art, design, lifestyle products, food & wine. 

Through her roles in fashion marketing and publicity for Giorgio Armani and international designer label WILLOW, Heidi valued the opportunity to work closely with the Australian publishing industry for the first five years of her career. Her more recent focus in the UK and US has been content marketing and strategy and managing partnerships with distinguished institutions including Conde Nast Traveler, Wall Street Journal, Christie’s, Tate Modern, Victoria & Albert Museum and London’s Royal Opera House.

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